Marc Tavas is a CREATIVE PRODUCER based between Toronto and Montréal.


For five years, I’ve been guiding the in-house creative team at Wealthsimple to successfully ship editorial content, product campaigns, brand campaigns, and film/still shoots.

For a decade before that, I’ve lived lives across graphic design, art direction, content strategy, account/client services, and project management at agencies and magazines.


PROJECTS:
Wealthsimple “Sluggish”
Wealthsimple “The Big Winter Bundle”
Wealthsimple “Built For Possibilities”
Wealthsimple “Built For Wins”
Wealthsimple TLDR
Wealthsimple Magazine
Wealthsimple “Put Your Money To Work”
Wealthsimple “Matching With Mike”
Wealthsimple Press Kit
Wealthsimple Advisor Portraits
Wealthsimple Foundation “Money Master Class”
Wealthsimple Explains


Email / LinkedIn / Instagram

Wealthsimple “The Big Winter Bundle”


GROWTH MARKETING CAMPAIGN (2025)

During the 2025 RRSP season, Wealthsimple offered: a 2% cash bonus on RRSP account transfers, a 1% bonus on all other institutional account transfers, and up to five Canadian Lift Passes to use at ski mountains. A compelling offer + a wide-reaching campaign = breaking many daily, weekly, monthly, and quarterly client deposit all-time records.


Role: CREATIVE PRODUCER
  • Oversaw the campaign’s creative scoping, schedule, staffing, budget, printing, and final delivery
  • Selected and partnered with a 3D studio to develop the campaign’s hero visuals, and a sound house to develop audio ads.

Shipped:
  • 🚀 Hero 3D art
  • 🚀 Website landing page
  • 🚀 Paid social, display & search ads
  • 🚀 Podcast & radio ads
  • 🚀 Newspaper ads
  • 🚀 Direct mailer
  • 🚀 Client emails
  • 🚀 Organic social content

 




WEALTHSIMPLE:
Creative Director: Jacob Weinstein
Art Directors: Amy Savidge, Chris Walker
Lead Copywriter: Carly McCready
Motion Designer: Seunghee Yi
UX Designer: CJ Flynn
Copywriters: Jay Young, Jeremy Elder
French Copywriter: Anne Laguë
Senior Producer: Marc Tavas

3D STUDIO (Tendril):
Creative Director: Alexandre Torres
Director: Daniel Pommella
Executive Producer: Anne Deslauriers, Mary Anne Ledesma

SOUND (Berkeley):
Creative Director: Jared Kuemper
Producer: Julia Vasiliev