Wealthsimple Foundation “Money Master Class”
EDUCATIONAL CONTENT (2024)
The Wealthsimple Foundation gives youth the tools and financial literacy they need to access post-secondary education so that they can increase their future earning potential and become the investors of tomorrow. So, as a follow-up to our Investing Master Class, we created the high school course about money that we all should’ve had growing up.
Role: CLIENT-SIDE EXECUTIVE PRODUCER
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Co-owned the client-side creative scoping, schedule, budget, and final delivery
- Selected the production company and film director
- Drove the in-house creative process (pitch to management, brief, and scripts), content approvals, and director treatment review
- Advocated for a diverse crew that mirrors the communities that the Wealthsimple Foundation serves
- Acted as art director to ensure the series aligned to Wealthsimple’s parent brand by consulting on: visual elements (graphics and set design), pre-production (locations, casting, styling), post-production (editing, colour, sound, and music), and promotion (social cuts and wildposting ads)
Shipped:
- 🚀 Three episodes in time for “back to school” season (with more coming soon)
Bonus:
- 👕 To celebrate the launch of the series, we also commissioned a limited-edition merch collab with emerging Toronto clothing brand Shirley Company
WEALTHSIMPLE:
Executive Producers: Zhané Stimpson, Marc Tavas
Script Writers: Jay Young, Mars Russell
Script Consultants: Peter Martin, Carly McCready
FILM PRODUCTION (Underscore Studios):
Starring: Zhané Stimpson, DaShawn Blackwood, Arnelle Douglas, Kate Jellyn
Executive Producers: Danny Simpson, Sarah Ruest
Director: Paula Ner Dormiendo
DOP: Tony Truong
1st AC: Yevgeniy Vaskov
Key Grip: Dexter Calleja
Gaffer: Ryan Dioso
Swing: Jonathan Chung
Steadicam Operator: Kato Ferrer
Sound Mixer: Andrew Lai
Boom Operator: Rachelle Au
DIT: Jenny Balite
Production Designers: Silvertooth (Lex Hollingsworth, Tye Gibb)
Set Dressers: Jaden Curtis, Dryden Lanziollta
Beauty Artist: Ms. Myles
Wardrobe Stylist: Angie Jayasinghe
Wardrobe: Adidem Asterisks, Ang Kiriakos, Shirley, Spencer Badu
Production Assistants: Asha Mohamed, Megan Cain, Meghan Fahmy
FILM POST-PRODUCTION:
Edit: Paula Ner Dormiendo
Colour: Hugo Hum
Sound Design: Andrew Lai
Title Graphics: Estrella Lo
MERCH COLLAB (Shirley Company):
Product Design & Campaign Production: Nick Collini, Jack Peros
Photography: Saem
Merch design + campaign produced by Shirley Company