Marc Tavas is a CREATIVE PRODUCER based between Toronto and Montréal.


For five years, I’ve been guiding the in-house creative team at Wealthsimple to successfully ship editorial content, product campaigns, brand campaigns, and film/still shoots.

For a decade before that, I’ve lived lives across graphic design, art direction, content strategy, account/client services, and project management at agencies and magazines.


PROJECTS:
Wealthsimple “Sluggish”
Wealthsimple “1993–2025”
Wealthsimple Credit Card
Wealthsimple Gold
Wealthsimple “Built For Wins”
Wealthsimple Press Kit
Wealthsimple TLDR
Wealthsimple Magazine
Wealthsimple “Put Your Money To Work”
Wealthsimple “Matching With Mike”
Wealthsimple “The Big Winter Bundle”
Wealthsimple “Built For Possibilities”
Wealthsimple Advisor Portraits
Wealthsimple Foundation “Money Master Class”
Wealthsimple Explains


Email / LinkedIn / Instagram

Wealthsimple Gold


PRODUCT LAUNCH (2025)

Wealthsimple has launched the simplest way for Canadians to trade actual gold they can actually hold.


Role: CREATIVE PRODUCER
  • Directed smooth go-to-market campaign production as the glue between product managers, marketing managers, and in-house creatives
  • Owned the creative scoping, schedule, staffing, budget, and final delivery
  • Supported the completion of the physical coin’s design and packaging, in collaboration with the Royal Canadian Mint
  • Collaborated with Tendril (3D studio), Guillaume Brière (art director), and Mike Kazik (photographer/director) to develop the product’s visual identity

Shipped:
  • 🚀 Coin design and packaging
  • 🚀 3D asset library
  • 🚀 Photo and video library
  • 🚀 Website product page
  • 🚀 Client emails and app notifications
  • 🚀 Paid ads
  • 🚀 Social content
  • 🚀 Outdoor wildposting ads

Hard launch of the gold coin at Wealthsimple Presents
WEALTHSIMPLE:
Creative Directors: Jacob Weinstein, Devin Friedman
Design Director: Frank Augugliaro
Art Directors: Will Cuthbert, Kyle Shields
Senior UX Designer: CJ Flynn
Senior Motion Designer: Leigh O’Neill
Senior Designer: Elise Sager
Lead Copywriter: Greg Bolton
Senior Copywriters: Aoife Stapleton, Mark Teo, Alex Hopson, Aaron Peever
French Copywriter: Anne Laguë
Senior Producer: Marc Tavas

PHOTO & VIDEO:
Art Director: Guillaume Brière
Photographer & Director: Mike Kazik
Photo Crew: Josh Hotz, Jenna McDermaid, Jeff Jamieson
DOP: Matt Levin-Gold
Film Crew: Jason Lin, Steve McDonnell, Kurt Pun
Set Design: Erica Morga, Vicky Pratt
Hand Model: Nicole Campbell
Producers (Common Good): Erixon Bernardo, Julian Nieva
Producers (Daydream): Desiree Bailey, Ainslie Thomas 
Edit: Kyle Gregory Sanderson, Madie Cueva, Mikka Quinsac
Colour: Austin Tang (Artjail)
Sound Design: Past Tense Studio

3D STUDIO (Tendril):
Creative Director: Xande Torres
Director: Alexandre Veaux
Producer: Dorian Carli-Jones
Executive Producer: Anne Deslauriers

Street Photos: Juan Moncayo, Justin Abernethy